Ira's Avenue

Privacy Policy

Privacy Policy

Last updated: September 2026

Ira's Avenue ("Ira's Avenue," "we," "us," or "our"), owned and operated by ICHHA FASHIONS LLP, respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or shop on our website https://irasavenue.in (the "Site"), which is hosted on Vercel, with our catalogue, customer accounts, orders and checkout operated on the Shopify platform.

By using the Site, you consent to the practices described in this Policy.

1. Information We Collect

a) Information you provide directly:

  • Name, email address, phone number, shipping and billing address (collected at checkout or account creation)
  • Order details and purchase history
  • Communications you send us (e.g., customer support queries, returns requests)

b) Information collected automatically:

  • Device and browser information, IP address, pages viewed, and time spent on the Site
  • Cookies and similar tracking technologies (see Section 5)

c) Payment information:

  • Payment card or UPI/other payment details are collected and processed directly by our payment gateway providers via Shopify's checkout. We do not store your full payment card details on our own servers.

2. How We Use Your Information

We use your information to:

  • Process and fulfil your orders, including shipping and delivery within India
  • Communicate with you about your order, returns/exchanges, and customer support
  • Send promotional or marketing communications, where you have opted in (you may opt out at any time)
  • Improve the Site, our products, and your shopping experience
  • Detect and prevent fraud, abuse, or unauthorized transactions
  • Comply with applicable legal, tax, and regulatory obligations (including GST-related recordkeeping)

3. How We Share Your Information

We do not sell your personal information. We share it only as necessary with:

  • Shopify Inc., our e-commerce platform provider, which hosts our Site and processes order, customer, and payment data on our behalf as part of providing the platform. Shopify's own handling of this data is governed by Shopify's Privacy Policy.
  • Vercel Inc., our website hosting provider, which serves the Site and in doing so processes standard server-log data such as IP address and pages requested. Vercel's handling of this data is governed by Vercel's Privacy Policy.
  • Payment gateway providers integrated with Shopify, to process transactions securely.
  • Shipping and logistics partners, to deliver your order within India.
  • Service providers who assist us with marketing, analytics, or customer support, under confidentiality obligations.
  • Government or regulatory authorities, where required by law.

4. Data Storage and Security

  • Order and customer data is stored on Shopify's secure servers, and the Site itself is served by Vercel; both use industry-standard security measures, including encryption during transmission.
  • While we take reasonable steps to protect your personal information, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Cookies and Tracking

Our Site, via Shopify, uses cookies and similar technologies to:

  • Keep items in your cart and remember your preferences
  • Analyse Site traffic and usage patterns
  • Support marketing and retargeting (where applicable)

You can control or disable cookies through your browser settings; note that some features of the Site may not function properly if cookies are disabled.

6. Your Rights

You may:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to our legal obligations (e.g., order and tax records we are required to retain)
  • Opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us directly

To exercise any of these rights, contact us using the details in Section 9.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including order fulfilment, returns/exchange processing, and compliance with tax, accounting, and legal obligations under Indian law.

8. Children's Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Grievance Officer / Contact Us

In accordance with the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020, questions, requests, or complaints regarding this Privacy Policy or your personal data may be directed to:

Ira's Avenue (ICHHA FASHIONS LLP)
Flat-201, Floor-2, Yoo Pune Wing F1, S No. 133P, 136P, Hadapsar, Pune 411028, Maharashtra
Phone: 8971790069
Email: information@maisonichha.com
GSTIN: 27AAMFI1255R1ZQ

Grievance Officer: Head of Office
Email: information@maisonichha.com

We will acknowledge your request within 48 hours and endeavour to resolve it within 30 days.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will indicate when changes were made. Continued use of the Site after changes are posted constitutes acceptance of the revised Policy.